IIM Lucknow study finds birdwatching encourages eco-friendly behavior

Hyderabad – A new study by the Indian Institute of Management (IIM) Lucknow dives into how birdwatching, also known as avi-tourism, can encourage tourists to care more about the environment. The research, featured in the journal Tourism Recreation Research, was led by Dr. Anirban Chakraborty, Associate Professor of Marketing at IIM Lucknow, along with Dr. […]

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