“She’s my idea mill”: Bill Belichick sparks backlash by crediting 24-year-old girlfriend with managing his brand

Bill Belichick, the legendary NFL coach, now coaches at the University of North Carolina. He acknowledges Jordon Hudson's role in his off-field success. Belichick calls Hudson his 'creative muse'. He says she manages his brand and projects. They met on a flight in 2021. Their relationship became public in 2023. Belichick emphasizes Hudson's support allows him to focus on coaching.

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