‘Ek hi sapna – Vishal Mega Mart mein security guard’: India’s hilarious job hunt obsession

For some reason, one finds his/her social media account flooded by memes hyping Vishal Mega Mart security guard’s job. It seems confusing at first, but then the realisation dawns… What seems to have caught the nation’s fancy this time is the “lucrative", “once-in-a-lifetime" job opportunity offered by the mega chain that caters to home essential needs.

The viral trend with catchphrases like “Ek hi sapna – Vishal Mega Mart security guard" is humorously exaggerating the aspiration and competitive nature of securing this job, depicted through mock-serious scenarios of preparation and selection. The meme’s popularity is rooted in its satirical portrayal of the recruitment processes, job aspirations and societal expectations in India.

So, here we are, with memes suggesting that UPSC, IIT-JEE and NEET have taken a back seat now as India prepares for just one exam — “Vishal Mega Mart Security Guard Recruitment Test!”

From application forms to height-bar tests, social media users are getting creative while chasing the “most intense recruitment drive” the country has ever seen. One such meme shows cricketer Virat Kohli going on stage, in all his swag, to give an award acceptance speech. “The reason why Virat Kohli retired from test cricket is because he got selected as Vishal Mega Mart Security guard," the post announces.

Another video depicts a job selection process for positions at Vishal Mega Mart in 2025, where candidates are measured against a height bar. Yet another one says, “Application form mangwa liya hai, ab Vishal Mega Mart Security Guard exam clear karne se koi nhi rok skta (sic)."

Then there is a video showing the “final selection round of Vishal Mega Mart’s security guard recruitment”, which has a candidate uncomfortably navigating a muddy trench as part of a physical test.

Long story short, if you’re not prepping for “Vishal Mega Mart recruitment" in 2025, what are you even doing with your life?

The meme fest seems to have stemmed from Vishal Mega Mart’s large-scale recruitment campaign, which opened thousands of positions specifically for security guards across India, not very long ago. This substantial number of vacancies garnered widespread attention among job seekers. The extensive sharing of these job opportunities on platforms like WhatsApp, Telegram and Facebook has significantly increased their visibility.

India