Netflix may soon stream more NFL games as it looks to ‘eventize’ football like never before

Netflix is looking to expand its NFL partnership beyond the Christmas Day games, aiming to "eventize" a larger package of games. CEO Ted Sarandos has discussed adding more games with NFL Commissioner Roger Goodell. The success of the 2024 Christmas games, featuring star-studded halftime shows, has paved the way for Netflix to become a regular NFL broadcaster.

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