From Brushstrokes to Photoshop: How film posters evolved—and why the original art still matters

Indian film posters, initially hand-painted artworks, served as vital promotional tools, captivating audiences with vivid colors and dramatic portrayals. From the 1940s to the 1980s, these posters defined Bollywood's visual identity, reflecting national sentiments, romance, and action. As technology advanced, photography and computer-generated imagery gradually replaced hand-painted designs, impacting the originality and artistic essence of film promotion.

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