Masoom Minawala at Cannes: Six years and one mission to globalise Indian fashion

Masoom Minawala's sixth Cannes appearance is more than just a red carpet event; it's a mission to showcase Indian craftsmanship on a global stage. She strategically selects designers whose brands resonate with her values, blending modern silhouettes with traditional Indian elements. Her style evolution reflects a shift from self-expression to intentional storytelling, empowering others to embrace their heritage.

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