The untapped market: Why India could be Anime’s next frontier

Anime's popularity in India is surging, driven by streaming platforms and localized content. With double-digit growth projected, India has become Crunchyroll's second-largest market, surpassing the US. Bollywood stars are endorsing anime, and fan events are on the rise, creating significant opportunities for studios, retailers, and event organizers to tap into India's growing anime fandom.

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