Karnataka government's decision to appoint Tamannaah Bhatia as Mysore sandal soap brand ambassador sparks row

Karnataka Soaps and Detergents Limited (KSDL), which is known for its flagship product, Mysore Sandal Soap, has appointed actress Tamannaah Bhatia as its brand ambassador. The move has faced backlash from pro-Kannada groups, local activists, and opposition leaders. Minister for Commerce & Industries, Infrastructure GoK, MB Patil said that this decision has been taken after considering various angles, including pan-India fame, popularity on social media, and followership among the youth group. Tamannaah has been contracted for Rs 6.2 crores for two years.

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