Agency Feature: All you need to know about The Visual House

The Visual House began as a modest production studio, founded with a camera, a vision, and a small team operating out of a single-room office. Over the past 15 years, it has developed into a full-service creative communications agency with teams based across India and Dubai. What started as a local initiative has grown into a network of storytellers, strategists, designers, and project managers working across disciplines. The agency focuses on blending creativity with clarity, shaping ideas into purposeful communication.

What's in the name?

The name The Visual House reflects the agency’s foundational approach, thinking in images, motion, design, and narrative structure. The word ‘Visual’ speaks to its creative processes, while ‘House’ signals its intention to be more than a production unit, a space for developing ideas, fostering expression, and shaping stories with meaning. From the beginning, it was conceived as a place where brands are not only built but also thoughtfully nurtured. The name represents both a working philosophy and a way of operating.

What we do?

At The Visual House, the focus is on shaping narratives that aim to connect with audiences and create meaningful impact. The agency functions not only as a creative service provider, but as a partner in brand storytelling, strategy, and visual communication. From developing brands from scratch to supporting their growth in digital environments, the work is guided by purpose and thoughtful execution. Here's a look at what it does:

• Video production (TVCs/ DVCs, explainers, corporate videos, animated videos & more)
• Social media & digital marketing
• Communication management
• Strategic planning/ urban & rural marketing
• Branding solutions
• Influencer campaigns
• Media planning
• Web & design

The agency has also contributed to communication projects within the development and humanitarian sectors, applying creative tools to work driven by social purpose. In these contexts, every frame, word, and visual element is approached with impact in mind. Whether it's telling a story, shaping a brand, or offering a new perspective, the agency engages fully with the task at hand.

Why we do it?

The agency was founded on the belief that effective communication lies at the intersection of storytelling and strategy. Observing a gap between the two, the team set out to bridge it with work that is both thoughtful and lasting. Its founder, Deepmala, was driven not by the desire to simply produce content, but to create meaning. That intent continues to guide the team’s approach to this day.

How we evolve?

The agency approaches evolution through curiosity and reflection, rather than trend-chasing. The team doesn’t follow every shift on the 'For You' page, but focuses instead on understanding why certain narratives resonate and how they might hold relevance for the brands they work with. While immersed in digital culture, they also make space to listen, to people, to changing social cues, and to the ways audiences think, feel, and engage.

Continuous learning is part of the process, with time invested in exploring emerging technologies, from AI to interactive media, not as ends in themselves but as tools for more effective storytelling. At the same time, the agency remains grounded in purpose, regularly questioning whether its work is simply gaining attention or genuinely creating impact. In a rapidly shifting landscape, the goal is to stay ahead without losing clarity or intention.

Social responsibility in social media

The agency regards social responsibility as integral in an environment where a single post can outpace verification. Creativity is paired with accountability, and each campaign is assessed through a concise set of questions: Is it kind? Is it accurate? Will it contribute positively? The team pays close attention to representation, narrative framing, and audience impact. Gimmicks are avoided, clichés are challenged, and virality is never pursued at the expense of core values. Responsibility, in this approach, is not about caution but about principled practice.

Need of the hour

While the internet continues to evolve rapidly, digital regulations have not always kept pace. In this gap, the agency positions ethical responsibility as a foundational part of its creative process, not an afterthought. The team treats consent, copyright, and transparency as standard practice across all stages of work, whether sourcing music, producing influencer content, or designing campaigns with social impact. In a digital environment shaped by speed and visibility, the agency emphasizes integrity as a distinguishing principle.

We learned the hard way

One of the key lessons Deepmala, founder of the agency, has learned, often through experience, is the central role of trust and transparency in building both a team and an organisation. Her leadership philosophy has always centered on empathy: offering not just roles, but space for ownership, growth, and genuine responsibility. But leadership, she notes, is not without its challenges. There have been times when trust was broken, and those moments left a lasting impact. They underscored a difficult truth: while it’s valuable to lead with heart, instinct and discernment are equally essential. For her, the heart sets the intention, but the mind keeps it anchored. Her approach now emphasizes building relationships over transactions, leading with kindness while maintaining boundaries, and never compromising on values, because ultimately, those are what endure.

Did we just share that?

Client feedback, at the agency, comes in many forms, at times insightful, occasionally whimsical, and sometimes unintentionally humorous. Over the years, the team has encountered requests that prompted both head-scratching and laughter, challenging the limits of logic, physics, and creativity. Yet, this unpredictability is part of what makes the work dynamic. Each brief brings a new set of challenges, and even the most unconventional requests can open the door to fresh thinking. It’s all part of the process, and, in many ways, part of the appeal.

They work with us

Current social media clients include:

• National AIDS Control Organisation (NACO)
• Department of Horticulture, Bihar
• CoFTI (Coalition for Food System Transformation in India)
• UNIDO (United Nations Industrial Development Organization)
  Streetjam

Industry as we foresee

India’s social media landscape is evolving rapidly, becoming more crowded, more intelligent, and more immediate. A noticeable shift is underway toward community-led dialogue, creator-driven collaborations, and storytelling anchored in purpose. While AI continues to advance, human insight remains essential in creating content that resonates. The growing influence of regional content and vernacular creators signals a future that is multilingual, hyperlocal, and highly personal. The focus is moving beyond just selling, toward showing up with relevance and meaning.

A day without Internet

Honestly, that sounds like both a horror movie and a mental wellness retreat. At TVH, where memes, emails, reels, and research all flow from the same Wi-Fi pipe, a day without internet would look like:

• Ten cups of chai
• Actual face-to-face conversations
• Whiteboards making a comeback
• And someone (definitely someone) trying to refresh Instagram on instinct.

It might be a much-needed creative detoX, but in reality, the team would likely be counting down the minutes until they’re back online.

Gender ratio and policies 

At the agency, balance is pursued not only in creative output but also in the composition of the team behind it. Gender equity is embedded in day-to-day operations, reflected in practices such as equal pay for equal work without exception. Hiring, promotions, and workplace policies are structured to be inclusive and fair. The agency maintains a zero-tolerance stance on gender-based discrimination and harassment, supported by clear redressal mechanisms, ongoing sensitisation efforts, and leadership accountability. While gender diversity is actively encouraged, equal emphasis is placed on building the systems required to sustain it.

Policies for women

The agency is committed to creating a workplace where women feel safe, supported, and empowered at every stage of their professional journey. This commitment is reflected in a range of structural and cultural measures, from flexible work options to leadership development initiatives, designed with long-term growth in mind rather than short-term compliance. The maternity leave policy offers between 12 and 26 weeks of paid leave, along with continued benefits, job security, and structured support for returning to work. Additional provisions include nursing breaks and access to a dedicated lactation room.

Safety is understood to be both physical and psychological. The organization enforces a zero-tolerance policy on harassment, with all employees undergoing sexual harassment prevention training. Confidential and accessible reporting systems are in place to ensure that any concerns can be addressed promptly and discreetly. These measures are not treated as stand-alone policies, but as part of the broader culture the organisation works to cultivate every day.

Inclusive policies

The agency adheres to a zero-bias recruitment policy, with a particular focus on creating equitable opportunities for queer, disabled, and neurodivergent candidates. The hiring process prioritizes skills, intent, and potential over background or identity. Job postings are written using inclusive, gender-neutral language, and the organisation provides reasonable accommodations such as accessible workspaces, flexible role structures, and assistive tools. Unconscious bias training is part of team onboarding and culture, accompanied by ongoing dialogue to ensure the workplace continues to adapt to diverse needs and lived experiences.

Representation is viewed as essential not only within the organization but also in the work it produces. In several grassroots campaigns, the agency has engaged team members from the communities being represented, particularly individuals from LGBTQIA+ groups, to ensure authenticity and lived perspective. Inclusion, for the organisation, is not a standalone initiative but a daily practice that informs recruitment, work processes, and storytelling.

Maternity and Paternity leave

The agency acknowledges parenthood as a significant life milestone and is committed to supporting employees through this transition.

Maternity Leave: Women employees are entitled to 12 to 26 weeks of fully paid leave, inclusive of all medical benefits. Job security is maintained during this period, and efforts are made to ensure continued engagement. Employees are expected to inform their reporting head at least three months in advance to allow for adequate planning. Upon return, access to a dedicated lactation room is available at all times.

Paternity Leave: Male employees who have completed a minimum of three months of tenure are eligible for two to four weeks of paid leave. Advance notice of at least four months is required.

The organisation views family-friendly policies not as optional benefits, but as foundational to a future-ready workplace.

Work culture and values 

The agency functions less like a conventional agency and more like an unconventional, close-knit collective. Each team member brings their own quirks, perspectives, and energy, contributing to a culture that balances intensity with camaraderie. There's a foundation of trust and ownership, and a shared rhythm marked by sharp deadlines, deep thinking, and moments of shared joy. The environment encourages openness, where ideas can be challenged, support is mutual, and care is part of the workflow. Presence is measured not by time logged, but by the intention brought to the work, whether for a client, a colleague, or an idea worth nurturing.

How has the agency grown YOY?

When Deepmala founded The Visual House, she began with a clear vision but without all the answers. Over time, the agency became as much a teacher as a creation, shaping her as she shaped it. Each campaign, each missed pitch, and every late-night brainstorm contributed to that growth. Through the process, she learned to lead with empathy over ego, to listen more deeply, to remain curious, and to hold space for differing perspectives, even when they challenged her own. The experience taught her to balance structure with spontaneity, ambition with compassion. Most significantly, it reinforced that true growth doesn’t come only from doing, it comes from trusting, failing, unlearning, and returning with intent. While she built The Visual House, it was, in many ways, building her too.

Client testimonials

“Hello folks, You did a fantastic job for us. We are pleased to express our gratitude for your efforts. It was an amazing experience to work with "The Visual House." The entire team worked diligently on Nestle's film. The film featured a strong script, 4K resolution, and VFX editing throughout pre-production, production, post-production, and final output. It exceeded our expectations and was truly fantastic. In the future, we would adore working with you once more. We wish you continued success in all of your future endeavors.” - Nestle. Subhaparna Ghosh, Nestle

“Working with The Visual House for creating short videos for Oppo was a pleasure! The videos effectively showcased our products dynamically and engagingly, capturing the attention of our audience.” - Arjun Singh, OPPO

“Working with The Visual House on Flipkart's branding was a delight. Their professionalism creativity, and attention to detail surpassed expectations. From concept to delivery, their design were not only visually stunning but also strategically aligned. Communication was seamless, and deadlines were met. Good Job Team...!!” - Mayuri, Flipkart

Work

The agency has always approached its work with a focus on storytelling that carries purpose. Whether engaging in grassroots interventions or executing national-level campaigns, the intent remains the same: to create communication that resonates. Over time, collaborations with a range of organisations and government bodies have allowed the team to expand its creative approach in meaningful directions.

One campaign that stands out is the agency’s work with NACO for World AIDS Day. This project went beyond conventional messaging, aiming to shift the way HIV awareness is communicated in India. Rather than relying on textbook formats, the team developed a campaign built around a rap anthem, something contemporary, culturally rooted, and youth-focused. Regional artists and creators from across the country were invited to interpret the message in their own voices, languages, and styles.

From scripting the lyrics to production and amplification across platforms, the campaign was marked by collective energy and collaboration. It evolved into a multilingual expression of solidarity and awareness, reaching communities through both emotional and cultural relevance. For The Visual House, this kind of storytelling, one that cuts across regions and reframes public narratives, is central to its practice. Campaigns like this serve as a reminder that the work isn’t just about visibility; it’s about creating shared momentum and lasting impact.

Awards

The agency has received recognition over the years for its contributions to purposeful storytelling and creative communication. In 2025, founder Deepmala was named one of Social Samosa’s Super Women, acknowledgment she credits to the collective effort and commitment of the team.

As an agency, TVH marked a major early milestone in 2018 when it was awarded “Best Emerging Ads, Documentary & Short Films Production House” at the Dadasaheb Phalke Awards in Delhi. Since then, the agency has gone on to win Best Digital Content in Development and CSR for its work with Asian Paints, and Best Digital Content in Social Cause for a campaign created for NHPC, both recognitions conferred by Talentrack.

Recent projects have also been submitted for upcoming awards, not out of a focus on accolades, but with the belief that acknowledging strong work reinforces a culture of creative ambition and high standards.

Members and hiring

The Visual House is powered by a team of over 50 professionals, writers, directors, strategists, editors, and more, each bringing their own perspective to the studio’s collaborative culture. The team is united by curiosity, creative energy, and a shared commitment to strong storytelling. The agency continues to welcome new talent and fresh viewpoints, with an openness to those who believe in the craft and impact of meaningful communication.

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