Dentsu India elevates Sujeet Behra to dual role: President, Carat & CSO, Dentsu Media

Dentsu India has elevated Sujeet Behra to the role of President, Carat, while also assigning him the additional mandate of Chief Strategy Officer, Dentsu Media. In his new dual role, Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia. The restructuring is aimed at consolidating strategic leadership across Dentsu’s media operations.

The development follows the departure of Sanchayeeta Verma, who has stepped down from her role as CEO – Carat to pursue other professional opportunities.

Behra has been associated with Carat for over three years and has held multiple roles, including Carat North business head, Chief Growth Officer, and Chief Strategy Officer. During his tenure, he has been involved in strategic planning, innovation, and business positioning for the agency.

As President, Carat and CSO, Dentsu Media, Behra will lead the strategic direction across both verticals, with a focus on developing insight-driven, cross-collaborative solutions aligned with business objectives. He will work closely with the leadership team to advance the agency’s integration of data, technology, and creativity.

Amit Wadhwa commented, “Sanchayeeta has played an incredible role in shaping Carat’s growth story – driving momentum, nurturing talent, and strengthening the agency’s strategic foundation. As she embarks on her next chapter, we wish her continued success in all her future endeavours. As we look ahead, Sujeet’s expanded mandate comes at a pivotal time. He brings sharp strategic thinking, a collaborative mindset, and a deep understanding of the evolving media landscape. His leadership reflects dentsu’s commitment to integrated thinking – where media, creative, and performance come together to drive business impact. This is a strong step forward in our journey to create connected, future-ready solutions for our clients."

Sujeet Behra added, “I am honoured to be part of dentsu and Carat at such an exciting and transformative time. I have long admired the organisation commitment to creativity, innovation and most importantly, client success. My focus will be on fostering a collaborative and growth- oriented environment, where we can continue to push boundaries of creativity and deliver exceptional results for our client. Look forward to working with the talented team across dentsu to build upon this strong foundation and drive the organisation continued growth and success.”

 

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