Ad Spot: Nike, Adidas, Wimbledon & more

Ad Spot: Nike, Adidas, Wimbledon & more

In this week’s ad spot, St. Jude India ChildCare Centres and Ogilvy Mumbai tell the powerful story of Renu vs The City, a young girl living on the streets while undergoing cancer treatment. The film captures the harsh reality many families face when they travel from small towns to cities like Mumbai in search of free cancer care, only to be left without safe shelter. Through Renu’s perspective, the campaign shines a light on the emotional and physical toll of this journey and highlights the work St. Jude is doing to provide free, hygienic accommodation to children and their families during treatment.

Nike Football brings a wild mix of horror, humour, and high-energy play to the pitch in its latest campaign Scary Good, just ahead of the 2026 World Cup. Starring global icons from Kylian Mbappé and Alexia Putellas to Erling Haaland, the campaign rolls out a series of late-night TV-style shorts, think haunted hospitals, psychic hotlines, and eerie voiceovers, that celebrate the fearless creativity of football’s most instinctive attackers. The message is loud and clear: joy, flair, and attacking brilliance are making a comeback.

Cult Kits, known for curating rare football shirts, dropped its first-ever brand film, and it’s straight out of a mobster flick. The campaign taps into the obsessive world of shirt collecting, portraying it with Goodfellas-style intensity. It's a cinematic nod to the lengths fans will go to protect their grails , those rare jerseys they've hunted for years. With a wink to old-school gangster tropes, the ad reimagines collectors as loyal, sharp-suited enforcers who’d do anything to defend the shirt.

Here is a look at the complete list of the ads that stood out this week.