'Operation Sindoor' movie poster releases barely a week after actual event, suffers extreme backlash

At a time of heightened tensions between India and Pakistan following the Pahalgam attack, the announcement of a new film named Operation Sindoor has sparked significant controversy.

Directed by Uttam Maheshwari and produced by Nicky Vicky Bhagnani Films and The Content Engineer, the movie aims to represent India’s historic Operation Sindoor, barely a few weeks since it took place.

The backlash began with the release of the film’s poster, which features a female soldier applying sindoor (vermilion) on her forehead while holding a gun in her other hand, with a backdrop of a war scene. Social media users criticised the announcement's timing and imagery, accusing the filmmakers of exploiting such an incident for commercial gain.

Netizens were quick to attack to the now-deleted post in large numbers. One user replied: ‘ Bhai tum ko sharam nahi aati kya, country main kya chalu tum film ke piche pade ho (Are you not embarrassed? Despite what's happening in the country, you're only interested in your film).  Another one wondered: ‘This is a joke right?’

In response to the backlash, Uttam Maheshwari issued a public apology on his Instagram, stating that the film was “not for fame and monetisation”, but was born out of “deep respect and love for our nation”. 

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In his post, Maheshwari says: “As a film-maker, I was moved by the courage, sacrifice, and strength of our soldiers and leadership, and simply wished to bring this powerful story to light.” He also expressed deep regret for any offence caused due to the announcement, and even thanked the Indian Army and Prime Minister Modi for working hard day and night.

Although an apology was posted by Maheshwari, he was still seen to be promoting his film through Instagram and other social media platforms by reposting the mentions, stories and posts.

This incident also highlights the ongoing debate over commercialising national events and tragedies in Indian cinema. Recently, Bollywood was also accused of registering several titles similar to the mission, which was mostly seen as an opportunity for a cash grab. 

Films like 'Uri: The Surgical Strike' have been successful in showcasing military operations, but the line between patriotic storytelling and exploitation is still very narrow.

Entertainment