Meet Hrithik Roshan’s friend who helped him build company generating over Rs 1000 crore revenue, his name is…

Success Story: Bollywood actor Hrithik Roshan is one of the finest actors of the Indian film industry. Because of his looks and muscular physic, he is often termed as ‘the Greek god’. Most of his movies performed pretty well on the box office and people love to see him on screen. But do you know there’s another side of the actor’s success story that doesn’t get enough limelight. The actor owns a booming Rs 1000 crore business – HRX, India’s homegrown fitness brand. Hrithik and his friend Afsar Zaidi are the founders of HRX. Lets know Afsar’s success story.

Afsar Zaidi is not just the co-founder or CEO of HRX but also the brain behind the success of the brand. We can say that Hrithik Roshan is the face of brand and Afsar is the brain behind it.

From Normal Job To Bollywood’s Go-To Business Whisperer

Earlier, Afsar was just another ambitious professional doing normal 9-5 job. He started his career at Globosport India Private Limited. But he soon realised that he cannot work under anyone. In 2005, he founded Carving Dream which was a talent management company that later transformed into Exceed Entertainment. He later pitched Exceed to Bollywood actor Ajay Devgn and the actor signed the deal within a minute. Zaidi is turning celebs into business powerhouse.

HRX – The Beginning

Afsar and Hrithik founded HRX in 2013, when homegrown fitness brand were a foreign concept in India. He gambled and partnered with E-commerce platform Myntra. Soon te gamble paidoff and HRX churned out Rs 350 crore turnover in its first year itself.

Zaidi later joined hands with Saif Ali Khan and launched – The House of Pataudi, the brand that brings royal and Nawabi style to everyone.

Hrithik Roshan and Afsar Zaidi’s Unmatched Bonding

Hrithik and Afsar share more than just a business connection — their bond is rooted in trust, shared goals, and a deeper understanding beyond the glamour. While Hrithik adds star power and inspiration, Zaidi takes care of the behind-the-scenes operations, making sure everything runs smoothly.

Meanwhile, Hrithik is working on his next big release – War 2 where he’ll again live his role as Major Kabir Dhaliwal. His business HRX is also booming behind the silver screen thanks to his friend Afsar Zaidi.

At a time when many celebrity brands feel like just showpieces, HRX stands out as a real success. It’s genuine, inspiring, and highly profitable, largely because of Afsar Zaidi’s hard work. He’s changed the role of a manager in Bollywood—becoming more of a mentor, planner, and true business partner.

News