Formula 1’s American dream faces reality check as Liberty Media CEO discusses TV rights and fan engagement

Formula 1's American dream faces a pit stop as Liberty Media re-evaluates its U.S. strategy. CEO Derek Chang acknowledges challenges in winning over American viewers despite the 'Drive to Survive' effect and Vegas Grand Prix investment. While seeking a media partner to deepen U.S. cultural integration, F1 eyes expansion in China and India, tailoring strategies for global growth.

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